An exclusive hospitality experience in the heart of the Philips Stadium

In 2025, the PSV Executive Floor at the Philips Stadium in Eindhoven underwent a complete transformation into a high-end hospitality environment where luxury, experience, and club identity take center stage. Designed by Studio Hans Kuijten, the entire third floor was given a completely new character, a transformation that was also highlighted by Wonen360.

For PGA Totaalinrichters, the focus was on realizing the custom interior and ceiling finishes. By bringing together rich materials, warm tones, and refined details, an exclusive environment was created that perfectly aligns with the prestige of PSV and enhances the stadium experience.

The result is a hospitality concept where business meetings, gastronomy, and elite sports converge in a natural way.

“An environment where luxury, hospitality, and the club experience reinforce one another.”

STUDIO HANS KUIJTEN – Architecture and total concept

Three unique spaces with their own identity

The renovated Executive Floor consists of three distinct hospitality concepts that together form one total experience. Each space was given its own atmosphere, material experience, and function, while remaining perfectly connected visually.

Casa Romário offers high-level fine dining in a warm and refined setting. Gastro Ronaldo was given the character of a lively gastrobar where dynamism and social interaction are central. The Founders Club, in turn, provides a more private and exclusive environment with a direct connection to the stadium’s player area.

By carefully integrating custom work and high-quality finishes, a natural flow is created between the different zones, allowing each space to maintain its own identity without unbalancing the overall concept.

Hospitality and stadium experience in perfect balance

The total experience was central to the design. The interior had to not only exude exclusivity but also make the energy and identity of PSV tangible in every detail of the environment.

Warm materials, rich textures, and refined finishes create a luxurious atmosphere that feels both inviting and accessible.

PGA Totaalinrichters translated this vision into high-quality interior and ceiling solutions that contribute to a total experience where hospitality and club culture reinforce each other.

An environment designed for interaction and exclusivity

The renovated third floor of the Philips Stadium was designed as a place where partners, sponsors, and management come together in an exclusive setting. The spaces support informal meetings as well as business dinners and top-level hospitality moments.

By paying close attention to atmosphere, materiality, and spatial experience, an environment was created that goes beyond a classic business space. The Executive Floor feels like an extension of PSV’s club identity, translated into a contemporary hospitality environment with international appeal.

The result is a unique destination within the stadium where luxury, sport, and experience flow seamlessly into one another.

Project information

Project: PSV Executive Floor
Location: Philips Stadium, Eindhoven

Architect: Studio Hans Kuijten
Custom interior design: PGA Totaalinrichters
Ceiling execution: PGA Totaalinrichters
Photography: Peter Baas Photography